Ever had memories that are so deeply embedded within your mind? You can hit the audience’s memory like that by giving the best experience at your event! And when you recall those memories, they are fresh as if it had just happened? This means while you were making unforgettable memories, maybe at the Cancun beach.
You involve all of your five senses, senses of sight, smell, hearing, touch, and even taste. All these are required to make a trip, an adventure, and even a trip memorable with increasing technology and modern techniques.
Event planners have tapped into strategies that bring your warm memories and make the event your best experience. They use Sensory techniques.
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How multi-sensory experiences at an event can impress the audience’s memory?
The intriguing technique involves all the senses to experience powerful memory making. This is a new reinforced branding technique used to boost sales.
One of the best examples of this phenomenon is Vincent Van Gogh’s alive exhibition on 23rd Sep 2020- Grande exhibition. It was a live example of a multi-sensory experience.
The paintings were presented in the dark, having a light-made ambiance. The air smelled of Mexican cuisine and fresh paint. The exhibition included music, the textures from the furniture, painting strokes, and the food, all added to a night of fantastic memory building.
It was an unforgettable experience for the participants. This technique helped the exhibition in many ways, including boosting the worth of mouth and therefore sales.
How to add a sensorial experience for your audience’s memory at your events?
The theory of sensorial experience is simple. And very easy to pull off. But to make your event a success, as an event planner, here are things you should keep a close eye on. The first thing is to be creative. There is no bound to the imagination. And choose a theme you will be aiming your experience for. The theme should go with your product and its branding.
Visuals
Seeing is believing… It is undoubtedly true, and to trigger memorable experiences, the visuals should be kept dynamic and immersive. You can use motion graphics, amazing lightings such as LED, fairy lights, and precision projections.
These visuals captivate the audience by triggering emotional memories and recollecting special moments. The very best example is the VIVID Sydney for unique outdoor lightings.
- Elements of Visual aid;
- Stage design.
- Creation of visual illusions
- Animations and motion graphics
Creating ambiance with LED, uplighting, pin lighting, or Kinetic lighting such as the yo-yo disco globe.
Sound
Matching the light ambiance, the noise added to the background is to triggers emotions and memories. The visuals will enhance that. Other than that, there is nothing more pleasing than the right sound or music at an event.
It brings your audience together in a synchronized way. Also, it helps them be more focused on the event.
You will require the rig
ht blends of sounds and music for this exquisite sense, with good quality speakers, microphones, and certain moments for the right beats.
Touch
There is no other way to connect than touch. And as humans, we feel textures, we touch them to get familiar with them, and then our brains record them for future reference. Make your event evergreen and aim for better revenue in your audience’s mind.
For the element of touch, you can use;
- Styling with different textures, using fabrics, decorative panels, props, decor, furniture, and other physical objects.
- A live audience polling
- Using technology support from apps, mobiles, and even microphones.
Taste
Food is the central part of any meeting or event that must go successfully. Food memories are the strongest and live on. Many of our childhood memories are connected with food! As an event planner, you need easy and delicious finger food to go with your theme and enhance the ambiance. Such as jalapeno popper dip with tiny taco chips, Qdoba Quiso, or jamaica fries. Something that is not off-putting or foul-smelling.
The audience loves a good munch. Making more potent and better experiences. With good food involved. The experience lasts longer.
Smell
A signature smell is a very important thing to make a better and lasting experience for their audience. Having a scent that soothes the audience, triggering homely and warm memories. It captivates the audience and works as the last strand for making the best image as an event planner.
The best ones ever used are simple and common; they include floral scents or spice aromatics.
Ideas for delivering a great experience on your audience’s memory!
Sensorial experience is the new pleasure trend. Still, now event planners are using this as a technique to trigger human minds into seeking attachments to the provided event, product, and the event itself. It has served a great purpose to boost sales for many themes and promote events.
Here you have some great examples of taste, sound, and visual experiences you can hire for achieving an unforgettable event!
